Reward Responsible Decisions: How to Design Behavior That Drives Measurable Impact in Tourism and Experience Industry
Angela Bustillos Angela Bustillos

Reward Responsible Decisions: How to Design Behavior That Drives Measurable Impact in Tourism and Experience Industry

Responsible decisions don’t happen by accident — they are designed. Discover how behavioral science, high-leverage actions, and omnichannel reward systems are reshaping tourism strategy. Learn why destinations, hospitality groups, and cultural institutions must move from campaigns to behavioral infrastructure to create measurable environmental, social, and economic impact.

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PERS Signer: The Future of Frictionless Digital Identity for the Experience Industry
Angela Bustillos Angela Bustillos

PERS Signer: The Future of Frictionless Digital Identity for the Experience Industry

Discover how PERS’ frictionless digital identity layer is redefining secure onboarding and transaction signing for hotels, destinations, retailers, and cultural experiences. Learn how biometric authentication, non-custodial logic, and blockchain-ready infrastructure prepare your ecosystem for the EU Digital Identity Wallet and the future of omnichannel engagement.

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The 4 Pillars of a Loyalty Strategy to Drive Growth in Tourism Companies
Angela Bustillos Angela Bustillos

The 4 Pillars of a Loyalty Strategy to Drive Growth in Tourism Companies

Loyalty has matured. Companies that understand how to evolve their approach are seeing measurable gains in revenue, stronger guest engagement, and more sustainable ecosystems. In this article, we’ll explore the Loyalty Ladder and the 4 pillars that can transform loyalty into a true growth engine for tourism companies.

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How Customer Experience Makes Your Brand Stand Out
Angela Bustillos Angela Bustillos

How Customer Experience Makes Your Brand Stand Out

In today’s saturated markets, visibility is no longer the problem, being remembered is. Brands invest heavily in ads, social campaigns, influencer collaborations, and branding efforts. And yet, many customers walk away remembering… nothing. Not because the campaign wasn’t good, but because the experience didn’t stick.

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How Customer Experience Drives Revenue in Hospitality
Angela Bustillos Angela Bustillos

How Customer Experience Drives Revenue in Hospitality

How top hospitality brands transform guest experience into a powerful revenue engine. Explore strategies to boost direct bookings, upsells, and retention with real-time personalization and loyalty systems like PERS.

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