How to Turn Customers into Promoters with PERS Ambassador
In tourism and experience-based industries, customer acquisition costs (CAC) are constantly rising. Between OTAs, high competition, and travelers’ “bucket lists,” it’s harder than ever to secure repeat visits. In this context, a next-generation Ambassador marketing approach offers a game-changing model: turning satisfied customers into measurable acquisition channels, with higher trust and lower cost.
In this article, discover how PERS Ambassador, a blockchain loyalty program built on the PERS SaaS, delivers trackable, reward-driven referral logic that helps businesses reduce CAC with referrals, the smarter alternative to traditional referral marketing software.
Want to see how referral automation can lower your acquisition costs by 30%?
PERS Ambassador turns your customers into your most powerful acquisition channel.
Why Ambassador is a Game-Changer for Tourism Businesses?
If you’ve been in the tourism and experience industry long enough, you already know two big things:
The Bucket List Problem: In travel, customers don’t always return to the same destination or brand. Their desire to explore new places makes repeat visits rare, increasing the cost of every acquisition. Unlike SaaS or retail, loyalty in tourism isn't a given.
The Power of Social Proof: Word-of-mouth remains the most trusted source of recommendations. But traditional referral programs often:
Use generic discount codes with poor traceability
Fail to reward the ambassador reliably
Provide no insight into who actually joined
PERS Ambassador solves this with a fully trackable, token-based structure that rewards both ambassador and invitee, only when a real action (i.e. redemption) takes place.
How the PERS Ambassador Referral System Works?
PERS Ambassador, is the new module in PERS SaaS, and deliver trackable, modular, and reward-driven referral logic. It is built on PERS decentralized, API-first infrastructure (blockchain loyalty program), with a seamless the experience for users. Here’s the simplified logic:
Brands issue a limited number of "Ambassador tokens" to their most loyal customers.
Each Ambassador chooses who to invite and sends a token via email or message (imagine sending it to your loyal clients, or digital influencers campaign)
A "counterfactual wallet" (a wallet that exists before even the invitee join the program) is generated and preloaded with a reward for the invitee.
The ambassador gets rewarded only if the invitee redeems the token.
This ensures traceability, exclusivity, and value alignment for all parties. Importantly, the wallet creation and reward delivery are handled entirely in the background, no crypto knowledge needed.
Diagram of blockchain-based referral system PERS Ambassador
6 Key Benefits of PERS Ambassadors for Businesses
Ambassadors function as customer advocacy platform where customers become storytellers, givers, and builders for businesses. Customer promotion provides credibility rather than advertising. This mirrors traditional mouth-to-mouth or peer-to-peer connections when recommending to friends, family, and networks, but now includes measurable features that trigger engagement and purchases through technology.
Reduce Customer Acquisition Costs (CAC): Turn loyalty into an acquisition channel. Instead of paying OTAs or investing in expensive ads, brands reward existing customers for inviting others, achieving up to 30% CAC reduction. The most cost-effective growth engine: your satisfied customers.
Build Organic and Authentic Growth: PERS Ambassadors transforms word-of-mouth into measurable performance. Each referral is tracked, attributed, and rewarded transparently via blockchain, ensuring that growth is authentic, not incentivized spam. Every shared token equals a verifiable connection between trust, influence, and conversion.
Strengthen Brand Loyalty and Community: Ambassadors aren’t just referrers, they become brand storytellers. By gifting limited-edition rewards or tokens, they feel part of an inner circle, reinforcing long-term brand affinity and turning loyalty into belonging. Create emotional ownership: people promote what they’re proud to belong to.
Dual Rewards = Dual Impact: Every referral creates value on both sides: the ambassador and the invitee. Brands can define separate incentives (e.g., “Invitee gets a free concert ticket; Ambassador gets a free night or exclusive access”), multiplying engagement and conversion. Reciprocity builds motivation, and motivation builds scale.
100% Traceability and Automated Reward Distribution: Thanks to counterfactual wallets and smart contracts, every action, from invitation to redemption, is traceable. Brands no longer need to manually check eligibility or run spreadsheets; rewards are sent automatically, only when the invitee completes the required action. Reward only what matters, with zero operational cost or human error.
Seamless, Frictionless User Experience: No apps, no logins, no complex onboarding. Invitees receive a personalized link that auto-generates their wallet only when accessed, reducing friction and increasing participation rates. A future-proof UX that turns curiosity into conversion.
Why PERS Ambassador Outperforms Traditional Referral Programs
Traditional Referral Issues:
Untrackable discount codes
No confirmation of action
One-size-fits-all incentives
Poor integration with tech stack
No data insights
PERS Ambassador Benefits
End-to-end traceability with tokens
Rewards issued only on redemption
Custom rewards for ambassador/invitee
API/SDK-first for flexible deployment
Full behavioral analytics per action
Case Study: How PUIG x Benetton Used PERS Ambassador to Engage Gen Z
WE ARE TRIBE - Campaign LATAM / Invite Friends to join your TRIBE
PUIG, a global leader in the fragrance industry, was among the first to implement PERS Ambassadors. The program powered the Latin American launch of Benetton’s TRIBE, a phygital marketing campaign targeting Gen Z that merged digital interaction with physical activation to drive engagement and referrals.
Read the Full PUIG’s Case Study in our last Newsletter here
Gen Z engagement campaign Mechanics:
Entry and play pinball (online + offline access)
Users earned points by playing alone or forming a "TRIBE" of 4 friends (via ambassador invite)
More participants = bigger group rewards (Multiplayer Merchandising Pack)
Integration across digital ads, influencers, retail stores, and live events
The result: a seamless blend of social gaming, loyalty incentives, and measurable peer-to-peer reach, all powered by PERS Ambassador tokens.
PERS Ambassador Strategic Implementation Tips
Choose your ambassadors wisely: Pick users with high satisfaction.
Design differentiated rewards: Make invitee rewards experience-based; ambassador rewards can be gratitude-based.
Limit token distribution: Scarcity boosts impact and makes referrals feel exclusive.
Integrate across all channels: From booking engines to POS to live events, every touchpoint can trigger rewards.
Track and optimize: Use data to iterate on what rewards work, which ambassadors convert best, and where to double down.
Watch full Webinar Introducing PERS Ambassador: Reduce CAC by Turning Customers into Promoters with Daniel Ferrer and Angela Bustillos
Reduce CAC with referrals. Ready to Activate the Power of PERS Ambassador?
Book a demo today or get a tailored loyalty strategy with our team.
Book a demo today or get a tailored loyalty strategy with our team.
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PERS Ambassador is a next-generation referral and advocacy module of PERS loyalty SaaS.
It transforms loyal customers into brand promoters through a blockchain-based system that issues trackable digital tokens. Each ambassador can invite new users through personalized links that automatically generate a wallet and reward both parties upon real redemption.
This ensures 100% traceability, automated reward distribution, and an effortless user experience, no app or crypto knowledge required for final users. -
PERS Ambassador reduces Customer Acquisition Costs (CAC) by replacing paid advertising and OTA commissions with organic, peer-driven growth.
Instead of spending on clicks, brands reward existing customers for successful referrals, only when a new user converts.
This performance-based model turns loyalty into a measurable acquisition channel, delivering up to 30% CAC reduction while improving customer lifetime value and retention. -
PERS is designed as an API-first, omnichannel loyalty infrastructure adaptable to any experience-driven cross-industry.
It’s already being used by:Hotels, resorts, and colivings to promote direct bookings.
Retail and lifestyle brands to connect online and in-store rewards.
Festivals and events to engage communities before and after participation.
Museums, destinations, and DMOs to measure cultural and sustainable impact.
In short, any organization that wants to retain, engage, and grow through experience-based loyalty can integrate PERS, easily, and without replacing its current systems.
